Combatting the Rise of Syphilis Through State Communication Campaigns

Join ASTHO for this webinar discussing the development and implementation of state communication campaigns to address the rising syphilis epidemic. In partnership with Trillium and the Centers for Disease Control and Prevention CDC, ASTHO has been working closely with Arizona, Idaho, Michigan, New York, and local stakeholders including cities, counties, and tribes within these states, to develop comprehensive syphilis prevention communication campaign "blueprints". These blueprints include detailed campaign plans alongside draft messages and creative concepts tailored for testing.  

Across the country, there has been a concerning surge in syphilis infections in recent years. Historically, communication campaigns play an important role in addressing public health epidemics.  This webinar will explore previous syphilis campaigns, the audience targeted in each presenting jurisdiction, and an overview of the four communication blueprints.   

After this webinar, attendees will be able to:

• Understand the development process, implementation strategies, and targeted communities for each of the four state syphilis campaign blueprints.
• Describe important factors to consider when designing a syphilis campaign in your own jurisdiction.

Featured Speakers:

• Joanna Barbour, CCPH, Partner at Trillium
• Patrick Cook, MA, Senior Social Marketing Specialist at Trillium
• Rebecca Scranton, MPH, Deputy Bureau Chief of the Division of Public Health Preparedness, Arizona Department of Public Health
• Aimee Shipman, MPA, Manager of HIV, STD, and Hepatitis Program, Idaho Department of Health and Welfare
• Karen Lightheart, MS, STI Interventions Unit Manager, Bureau of HIV and STI Programs, Michigan Department of Health and Human Services
• Beth DeLeon
• Steven, MA, Director, Bureau of Community Based Services, Division of HIV/STD/HCV Prevention, New York State Department of Health