How Public Health Agencies Can Use Podcasts to Tell the Stories That Matter

Podcasts are a valuable way for public health agencies to connect with their communities, highlight the people behind the work, and share the impact of programs in a more engaging and accessible way. Whether you're considering starting a podcast or simply exploring new ways to tell your agency's story, this session will help you think through what makes sense for your team.

We'll explore how to decide whether podcasting is the right fit for your agency, practical ways to get started with the resources you already have, and strategies for planning, producing, and promoting a podcast that supports your communications goals.

Learning Objectives

By the end of this session, participants will be able to:

• Determine whether podcasting is an appropriate communications tool for their agency's goals and audiences.
• Identify practical approaches for planning, launching, and sustaining a podcast with limited time and resources.
• Explore storytelling and interview formats that help make public health information more relatable and engaging.
• Recognize strategies for promoting podcast content and reaching target audiences.

Meet the Speaker:

• Alex Grodnik, CEO, GrodMedia